International Year One in Marketing and Advertising

Academic English Skills aims to provide thorough training in the language and related academic skills which will enable international students to best achieve their academic potential at university. Our Academic English programme is validated by UK ENIC, the UK government agency responsible for providing information and expert opinion on qualifications and skills worldwide.

You will develop awareness and competency in a range of language-related academic skills, including the processes of academic writing, effective and extensive reading strategies, effective participation in seminars and delivery of presentations, and listening to and recording information effectively from lectures. You will also develop the accuracy and range of written and spoken language required to use language effectively and appropriately, with clarity and confidence in an academic context.

Alongside your classes, your studies will be supported by an online learning platform, providing you with a range of tasks and activities specifically designed to develop and extend your language and academic skills outside the classroom and to give you more control over your own learning.

This module is about managing marketing information. The course will introduce you to modelling data in spreadsheets, analysing and querying such data and presenting it in a variety of methods including graphically, textually and online. This course will enable you to appreciate, understand and use the mutual dependency of mathematics and IT in solving marketing problems and develop a range of mathematical and statistical techniques applicable in business situations, with an emphasis on the marketing function. You will also become familiar with common software packages used in marketing and appreciate how an understanding of the collective use of these packages is essential in marketing and in supporting marketing problem solving.

On successful completion of the module, you will be able to demonstrate an understanding of mathematical techniques to solve business problems and demonstrate an understanding of the assumptions and limitations of such techniques; describe how business organisations and their marketing departments use IT and mathematics in order to function more effectively and sustainably; use IT-based models to analyse data and information using appropriately chosen technology, such as web pages, spreadsheets or databases and demonstrate an understanding of how IT is used to communicate solutions to marketing problems.

This module will introduce you to marketing theory, providing a strong foundation upon which to develop specialist subject knowledge and expertise. The course aims to provide you with an in-depth knowledge and understanding of the principles of marketing and marketing’s core concepts and develop appreciation of the role and function of marketing in modern business and non-profit organisations, and of the relationship between marketing and other business functions .You will also be encouraged to think critically about marketing concepts and frameworks, and about the impact marketing has on society, as well as develop your intellectual skills in the area of marketing.

On successful completion of the module, you will be able to demonstrate an understanding of marketing principles and how they apply to modern business and non-profit organisations; demonstrate an understanding and critically evaluate marketing concepts and terminology; apply this understanding to develop, communicate and defend marketing ideas and appreciate the impact that marketing has on business and society and the importance of marketing ethics.

This module will introduce you to the range of organisation types that exist in modern business systems, from large-scale multinationals to small-scale entrepreneurial enterprises. A key focus of the module is the role of entrepreneurship in organisational development, both as a means of creating new organisations and as a mindset within all organisations, driving growth and success. The module also provides you with the means to develop the personal, professional and academic skills required to secure and succeed in a placement.

On successful completion of the module, you will be able to: demonstrate an understanding of the range of types of organisations that exist, from large-scale to small-scale enterprises, and explain how these different organisations are structured and managed; demonstrate an understanding of the concept of entrepreneurship and of how entrepreneurial activity operates in organisations; communicate information and concepts effectively through the production of written and oral materials and understand the processes of applying for and securing business experience and start to embark upon these processes.

In this module you will focus on influences that affect organisations’ business activity in general and particularly the marketing function. You will evaluate markets, the economic systems that govern them and the key players that operate in them. The course will equip you to identify and evaluate the key elements of the external and internal marketing environment and explain the market mechanism and consider its relevance for business organisations. You will also examine the relationship between government, business and the market in the context of responsible global marketing.

On successful completion of the module, you will be able to: explain how business organisations function within, and are affected by, their internal and external environments; demonstrate an understanding of the market mechanism and exemplify its use in the study of business organisations and their marketing activities; outline and assess the factors affecting an organisation’s ability to conduct responsible marketing in a global context and communicate information and concepts effectively through the production of written materials.